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How We Help With Technology Sales Leads & Lead Generation
The days when technology companies could drive
revenue by simply increasing the number of sales leads died with the
"dot com" bust. The more challenging economy requires a more sophisticated
approach to sales lead generation and
managing new sales opportunities. Why isn't lead generation alone
enough to drive sales now? Here are just a few reasons: Even at the
best technology marketing organizations:
- Most marketing departments over-burden sales staff with unqualified telemarketing
leads or leads from other sources that will hit a dead end.
Example: How is your marketing organization targeted? Closed sales or number of leads?
- Most senior sales staff still spend their valuable time prospecting.
- Most senior sales staff don't take Marketing's leads seriously.
- Most systems for lead management, including telesales,
are broken. Long-term leads are never followed up.
- The handover of leads from marketing to sales is the biggest issue in moving leads to closed sales.
TSL should know. As the name implies, we started out as a company focused on generating "technology sales leads". We still do this of course! However, now lead generation is just part of a comprehensive process that we use to help our clients plan, develop, manage and close sales opportunities.
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