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Event Marketing
"Where is Everyone?!"
Holding an event is one thing. Getting potential buyers to attend your seminar or meet with you at a tradeshow is an altogether different challenge.
As an event is being planned, you need to be planning on how to get people to attend or meet with you. Many companies leave this activity until a couple of weeks before the event. The last minute panic usually produces little results, creates frustration, and wastes money.
Marketing - Before and After
The most professional companies acknowledge that last minute panics are not the way to successfully market their events. If they don't have the resources to comprehensively advance market the event and manage follow ups after the event, they turn to TSL well in advance of the deadline.
TSL markets their events through a combination of direct mail, email marketing, telemarketing and database management. We follow up right until the day before the event so that our clients know exactly how many attendees will turn up. We also make sure that there is a comprehensive and professional follow up with attendees after the show, including any satisfaction surveys or collateral delivery required.
Now that's successful event marketing!
Talk to Us
Contact TSL today about how we can help streamline your pre and post events marketing.
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