PRESS RELEASE                                                     

15 October 2008

NEW SERVICE REVOLUTIONISES LEAD GENERATION FOR IT FIRMS WITH ‘BROWSE AND SELECT’ APPROACH

TSL Technology Marketing, the specialist in helping IT companies improve sales performance, has announced the launch of its radical new approach to IT lead generation.  The company’s “www.newitprojects.com” service revolutionises lead generation, where traditional approaches have required businesses to either opt for a bespoke service, or buy unqualified leads unseen.  For the first time, it is now possible to browse and select detailed listings of qualified leads in defined areas before purchase.

The site (www.newitprojects.com) now has in excess of 100M Euros worth of commercial leads in the enterprise software market and presents a huge opportunity for smaller market players which have previously been excluded by the costs associated with contracting a lead-generation agency.

“It’s vital that companies can see a return on investment when they engage in lead generation campaigns, otherwise their business won’t grow and they won’t come back for more,” said Michael Kelly, Managing Director, TSL Technology Marketing.  “We’re really excited to be able to offer companies of any size a route to valuable sales leads which will help them expand their business without unnecessarily adding to their overheads.”

“Like all businesses we need to keep on top of the new contracts out there, but it can be difficult creating a  business case for lead generation without being able to demonstrate results,” said Keith Ricketts, director of marketing – North West Europe at Lawson Software.  “TSL Marketing is doing things differently – we’re delighted to see this fresh new approach.”

All potential leads are listed on the site and are fully browseable.  Providers simply choose a category, and all available projects are displayed.  If a project is of interest, users simply click to buy.

Projects are limited to a maximum of five vendor purchases so users can be confident that they are buying a live lead that has not been over-subscribed.  In addition, vendors can pay for exclusive access to a lead if they deem it particularly valuable.  All leads are qualified by TSL Technology Marketing and have actively requested to be contacted by vendors with suitable products or services for their potential project.

"We are seeing real benefits through this approach to lead generation. The system is user friendly and effective, enabling us to reach new opportunities without the potential expense of using more traditional methods.  In the current financial climate, it is important that marketing spend is focused on efficient and effective pipeline building activities; TSL Marketing is helping us to do just that,” said Wayne Dewsnap, Head of Sales & Marketing, Exact Software UK

About TSL Marketing

Founded in 1999, TSL's mission is to be the most efficient channel for IT sales lead generation and be the best sales development method that business-to-business technology companies can use to systematically drive sales

The company has a multi-lingual, highly experienced staff of more than 60 people based in the US and Europe.  TSL's clients include some of the fastest growing companies across the world.  Its investors include BDO Simpson Xavier and Enterprise Ireland.

For more information, please visit www.tslmarketing.co.uk

Press contacts

George Mensah or Flora Haslam

Johnson King

+44 207 401 7968

TSLTeam@johnsonking.co.uk