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Strategic Partnership Creates Powerful Outsourced Sales Engine 451 Marketing and Technology Sales Leads Join Efforts to Maximize Value Boston, MA. (June 2nd, 2005) - 451 Marketing and Technology Sales Leads have announced their new strategic partnership to create the complete outsourced sales engine. This partnership brings together 451 Marketing's award-winning creative staff and Technology Sales Leads' revenue-generating IT prospectors in a venture that unites and evolves their complementary marketing and sales services. "Emerging or established companies will see the immediate value and return from this new partnership," says AJ Gerritson, Principal at 451 Marketing. "Our agency focuses on communicating value through many sales-focused media. Having our creative staff work in unison with TS Leads' lead development team was an obvious extension of both agencies' core competencies. Combining services such as direct mail or e-mail campaigns with dedicated callers will enable our clients to retain full marketing and sales teams at a fraction of 'in house' costs." 451 Marketing and TS Leads will offer companies sales-focused campaigns that run for six-, nine- or twelve-month periods, as well as mini-campaigns to drive lead generation around specific events. Both agencies work primarily with technology-oriented clients and have proven expertise communicating their clients' value propositions to many verticals. "Our two companies have realized impressive ROIs for both early-stage companies, as well as more established firms," says Kyle Hegarty, Vice President of Technology Sales Leads. "This partnership helps streamline our clients' ability to plan, develop and manage their sales and marketing campaigns and go-to-market strategies. We're thrilled to grow our solutions offerings with 451 Marketing." For more information, please contact Technology Sales Leads at moreinfo@tsleads.com. About Technology Sales Leads: (http://www.tsleads.com) Technology Sales Leads specializes in working with large and small organizations throughout the world to increase sales, bring in new customers, and improve sales performance by using proven sales management techniques and lead generation services. TS Leads systematic method of generating sales leads helps sales teams spend more time with companies that are looking to buy. About 451 Marketing: (http://www.451marketing.com) 451 Marketing is a premier Boston-based, marketing and communications firm. Founded on the simple yet bold principle "to be better," the firm's areas of expertise include marketing strategy and consulting, market assessment and positioning, branding and corporate identity, and design for Web, e-marketing, print, and ad campaigns. 451 brings strategic insight and cutting-edge technologies to its clients' marketing initiatives to yield the highest return for their marketing investment. /td> |  TSL Marketing Insights Sign up for our email newsletter; receive industry news, notification of special promotions and more! 
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